Bricks to Clicks (Small Business Owner Series Book 1)

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Craigslist quickly clobbered newspaper classifieds and turned newspaper economics upside down. With the benefit of hindsight, it looks like the Internet will transform the economy at something like the pace of other great inventions like electricity: it will take decades, with occasional jolts, like the quick demise of video rental stores. But the gale is still blowing. The rise of mobile has recently added a new level of complexity to the process of retail reinvention. Even five years ago most people faced a stark choice. Sit at your computer, probably at home or at the office, search and browse, and buy.

Or head out to the mall, or Main Street, look and shop, and buy. Now, just about everyone has a smart mobile phone, connected to the Internet almost everywhere almost all the time. So far, the main thing many large retailers have done in response to all this is to open online stores so people will come to them directly rather than to Amazon and its smaller online rivals. Many are having the same problem that newspapers have had.

Even if they get online traffic, they struggle to make enough money online to compensate for what they are losing offline. A few seem to be making this work. A recent study graded more than Internet retailers on how easy it was for consumers to shop, buy, and pay. The turmoil on the ground in physical retail is hard to square with the Census data. Unfortunately, part of the explanation is that the Census retail data are unreliable. Our deep look into those data and their preparation revealed serious problems. It seems likely that Census simply misclassifies a large chunk of online sales.

The bureau could easily present their data in more useful ways, but they have chosen not to. The big questions are which, if any, of the large traditional retailers will still be on the scene in a decade or two because they have successfully reinvented themselves, which new players will operate busy stores on Main Streets and maybe even in shopping malls, and how the shopping and buying experience will have changed in each retail category.

Bricks and Clicks Model in E Commerce

Whether they should bet on the traditional players who run those stores now is another matter. David S. Evans is an economist, business adviser, and entrepreneur. He has done pioneering research into the new economics of multisided platforms. Richard Schmalensee is the Howard W.

The Vend Retail Dictionary: 50 terms every retailer needs to know.

Business models. Secondly, there are predictions of increased mobile purchases and an expanding internet audience Yuldashev. The growth and development of the two aspects make the GCC countries to become larger players in the electronic commerce market with time progress. The e-commerce market has also gained much popularity among the western countries, and in particular Europe and the U.

These countries have been highly characterized with consumer-packaged-goods CPG Geisler, However, trends show that there are future signs of a reverse. Similar to the GCC countries, there has been increased purchase of goods and services in online channels rather than offline channels. Activist investors are trying hard to consolidate and slash their overall cost and the governments in western countries continue to impose more regulation on CPG manufacturers Geisler, In these senses, CPG investors are being forced to adapt e-commerce as it is effective as a well as a means for them to thrive.

In , Brazil's e-commerce was growing quickly with retail e-commerce sales expected to grow at a double-digit pace through The future trends in the GCC countries will be similar with that of the western countries. Despite the forces that push business to adapt e-commerce as a means to sell goods and products, the manner in which customers make purchases is similar in countries from these two regions.

For instance, there has been an increased usage of smartphones which comes in conjunction with an increase in the overall internet audience from the regions. Yuldashev writes that consumers are scaling up to more modern technology that allows for mobile marketing. However, the percentage of smartphone and internet users who make online purchases is expected to vary in the first few years.

It will be independent on the willingness of the people to adopt this new trend The Statistics Portal. For example, UAE has the greatest smartphone penetration of On the other hand, smartphone penetration in Europe has been reported to be at Regardless, the disparity in percentage between these regions is expected to level out in future because e-commerce technology is expected to grow allowing for more users.

The e-commerce business within these two regions will result in a competition. Government bodies at country level will enhance their measures and strategies to ensure sustainability and consumer protection Krings, et al. These increased measures will raise the environmental and social standards in the countries, factors that will determine the success of e-commerce market in these countries.

For example, an adoption of tough sanctions will make it difficult for companies to enter the e-commerce market while lenient sanctions will allow ease of companies. As such, the future trends between GCC countries and the Western countries will be independent of these sanctions Krings, et al. These countries need to make rational conclusions in coming up with effective sanctions.

The rate of growth of the number of internet users in the Arab countries has been rapid — A significant portion of the e-commerce market in the Middle East comprises people in the 30—34 year age group.

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E-commerce has become an important tool for small and large businesses worldwide, not only to sell to customers, but also to engage them. Mobile devices are playing an increasing role in the mix of e-commerce, this is also commonly called mobile commerce, or m-commerce. For traditional businesses, one research stated that information technology and cross-border e-commerce is a good opportunity for the rapid development and growth of enterprises.

Many companies have invested enormous volume of investment in mobile applications. The DeLone and McLean Model stated that three perspectives contribute to a successful e-business: information system quality, service quality and users' satisfaction. Modern 3D graphics technologies, such as Facebook 3D Posts , are considered by some social media marketers and advertisers as a preferable way to promote consumer goods than static photos, and some brands like Sony are already paving the way for augmented reality commerce.

Wayfair now lets you inspect a 3D version of its furniture in a home setting before buying. Logistics in e-commerce mainly concerns fulfillment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Small companies usually control their own logistic operation because they do not have the ability to hire an outside company. Most large companies hire a fulfillment service that takes care of a company's logistic needs.


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Contrary to common misconception , there are significant barriers to entry in e-commerce. E-commerce markets are growing at noticeable rates. In , retail e-commerce sales worldwide amounted to 2. Brick and mortar retailers are struggling because of online retailer's ability to offer lower prices and higher efficiency. Many larger retailers are able to maintain a presence offline and online by linking physical and online offerings. E-commerce allows customers to overcome geographical barriers and allows them to purchase products anytime and from anywhere. Online and traditional markets have different strategies for conducting business.

Traditional retailers offer fewer assortment of products because of shelf space where, online retailers often hold no inventory but send customer orders directly to the manufacture. The pricing strategies are also different for traditional and online retailers. Traditional retailers base their prices on store traffic and the cost to keep inventory. Online retailers base prices on the speed of delivery. There are two ways for marketers to conduct business through e-commerce: fully online or online along with a brick and mortar store.

Online marketers can offer lower prices, greater product selection, and high efficiency rates. Many customers prefer online markets if the products can be delivered quickly at relatively low price. However, online retailers cannot offer the physical experience that traditional retailers can.

It can be difficult to judge the quality of a product without the physical experience, which may cause customers to experience product or seller uncertainty.

GDPR: What is It and How Does it Impact My Business?

Another issue regarding the online market is concerns about the security of online transactions. Many customers remain loyal to well-known retailers because of this issue. Security is a primary problem for e-commerce in developed and developing countries. E-commerce security is protecting business' websites and costumers from unauthorized access, use, alteration, or destruction. The type of threats include: malicious codes, unwanted programs ad ware , spyware , phishing , hacking , and cyber vandalism. E-commerce websites use different tools to avert security threats.

How 8 Trends will Change the Way Your Business Approaches Brick and Mortar Retail

These tools include firewalls , encryption software , digital certificates, and passwords. For a long time, companies had been troubled by the gap between the benefits which supply chain technology has and the solutions to deliver those benefits. However, the emergence of e-commerce has provided a more practical and effective way of delivering the benefits of the new supply chain technologies. E-commerce has the capability to integrate all inter-company and intra-company functions, meaning that the three flows physical flow, financial flow and information flow of the supply chain could be also affected by e-commerce.

The affections on physical flows improved the way of product and inventory movement level for companies. For the information flows, e-commerce optimised the capacity of information processing than companies used to have, and for the financial flows, e-commerce allows companies to have more efficient payment and settlement solutions. In addition, e-commerce has a more sophisticated level of impact on supply chains: Firstly, the performance gap will be eliminated since companies can identify gaps between different levels of supply chains by electronic means of solutions; Secondly, as a result of e-commerce emergence, new capabilities such implementing ERP systems, like SAP ERP , Xero , or Megaventory , have helped companies to manage operations with customers and suppliers.

Yet these new capabilities are still not fully exploited. Thirdly, technology companies would keep investing on new e-commerce software solutions as they are expecting investment return. Fourthly, e-commerce would help to solve many aspects of issues that companies may feel difficult to cope with, such as political barriers or cross-country changes. Finally, e-commerce provides companies a more efficient and effective way to collaborate with each other within the supply chain. E-commerce helps create new job opportunities due to information related services, software app and digital products.

It also causes job losses. The areas with the greatest predicted job-loss are retail, postal, and travel agencies.


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The development of e-commerce will create jobs that require highly skilled workers to manage large amounts of information, customer demands, and production processes.

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